![]() For your home insurance needs, Allstate’s mobile app contains a digital inventory of your home. Allstate CoverageĪllstate is well-known today for offering numerous discounts to customers as well as high levels of coverage at a slightly higher price. Interestingly, State Farm relies on “captive agents” to sell insurance, who are contractors that are only allowed to sell State Farm insurance. ![]() The company owes much success to its iconic red tri-oval logo, which was updated in 2012. Today, State Farm remains the top auto, property, and casualty insurance company in the US. This allowed them to rapidly expand and offer home and life insurance, as well as other financial services. At its inception, State Farm offered better rates to farmers across Illinois because they didn’t cover the riskier and more expensive urban drivers. Mercherle, a retired farmer, State Farm was initially envisioned as a mutual insurance company owned by its customers. Brief History of State Farmįounded in 1922 by George J. Allstate is still partially owned by Sears, but they’re an independent company. The first Allstate agent sold insurance out of a booth at the 1933 Chicago World Fair, and there were soon thousands of more agents working out of Sears stores nationwide.Īllstate is primarily known for its “good hands guarantee,” and the slogan, “Are you in good hands?” The company rapidly expanded throughout the mid-20th century, offering many more types of insurance, expanding to Canada, and laying the groundwork to become an insurance giant. At the end of the decade, this figure skyrocketed to over 100,000. By the end of the year, they had more than 4,000 customers. Allstate started as a subsidiary of Sears and Roebuck in 1931, selling insurance out of a mail-order catalog.
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